The Ask
Make Twix famous for giving people a
good thing, twice, through an attention-grabbing and
culturally relevant brand activation.
The Idea
The Real Meal Deal
Concept Statement
For decades, the Tesco Meal Deal has stood as a reliable economic barometer for the British public. In an era of inflating prices, Twix saw an opportunity to deliver two good things: the ultimate snack and the comfort of the classic £3 price point. We’re taking customers on a memorable journey, traversing nostalgia and flavour, reviving the classic and satisfying £3 meal deal.
Manon Rivoire - Copy
Britney Kirwan - Copy
Gennadii Lazarev - Art