The Ask

Make Twix famous for giving people a

good thing, twice, through an attention-grabbing and

culturally relevant brand activation.

The Idea

The Real Meal Deal

Concept Statement

For decades, the Tesco Meal Deal has stood as a reliable economic barometer for the British public. In an era of inflating prices, Twix saw an opportunity to deliver two good things: the ultimate snack and the comfort of the classic £3 price point. We’re taking customers on a memorable journey, traversing nostalgia and flavour, reviving the classic and satisfying £3 meal deal.

Manon Rivoire - Copy

Britney Kirwan - Copy

Gennadii Lazarev - Art

Team