The Ask
Create a memorable and engaging Insomnia Cookies gifting box experience for the freshmen at one university.
The Idea
Milk Pong
Concept Statement
We all know milk and cookies are best enjoyed together. That’s why Insomnia Cookies is introducing your new favourite and now portable treat - the Milk & Cookies snack box. 100% dorm-legal, RA approved, and even backed by the Boston University (calcium sharpens your mind).
Designed for any social gathering, take it everywhere and instantly become the centre of attention.
(with every purchase made, students will receive a FREE pouch of ping pong balls)
Manon Rivoire - Copy
Gennadii Lazarev - Art