Duolingo
Challenge: Inspire learning with fun, shareable reminders Gen Z loves.
Space analysis
Gen Z has a schedule filled with stress and better things to do!
Solution
To reduce stress, propose a simple and lighthearted way to easily add Duolingo into a busy daily schedule without major changes to the routine.
OOH:
EXPERIENTIAL:
VIDEO:
SOCIAL MEDIA:
PUSH NOTIFICATIONS:
UGI:
CAMPAIGN ASSESSMENT:
Team:
Gennadii Lazarev
Nane Avedikian
Deck available upon request