The Ask:

The team was challenged to develop a campaign that inspires more individuals to explore the opportunity of leasing their properties through Airbnb.

The Insight:

When you open your home to guests, you unlock the freedom to live on your terms. Hosting lets you travel, explore, and spend more time doing what makes you feel alive.

The Idea:

Start hosting on Airbnb and start living the life you love.

CONCEPT STATEMENT:

When you open your home to guests, you unlock the freedom to live on your terms. Hosting lets you travel, explore, and spend more time doing what makes you feel alive — start hosting on Airbnb and start living the life you love.