The Ask:

Underscore tradition - remind people why baseball is part of American culture.
Establish anticipation/ excitement towards baseball season.
Change baseball’s perception as boring- particularly when compared to other sports.
Make baseball Gen Z’s Home Base.

The Insight:

In a fast-paced world where flashier sports dominate attention, baseball has the opportunity to reintroduce itself as modern entertainment grounded in the timeless tradition people still respect

The Idea:

STILL swinging for America.

CONCEPT STATEMENT:

In a world that never stops moving, baseball proudly stands still. While other sports chase speed and spectacle, we celebrate the deliberate pace that has defined America's pastime for generations.

Baseball isn't just a game—it's a ritual, a tradition, a purposeful pause in our hectic and ever-changing lives.

That's why we're recommitting to our heritage while evolving for tomorrow's fans. By recapturing the spirit of baseball's golden age through a refreshed retro aesthetic, we celebrate what makes this game eternally special—the perfect balance of tradition and innovation.

We’re proving that baseball is timeless.