The Ask:

Christopher Ward seeks bold, product-free ideas to connect with Gen Z through sustainability, craftsmanship, and transparency.

The Insight:

For Gen Z, a watch isn’t just a timepiece; it’s a unique reflection of their personal stories.

The Idea:

Wast no time. Be your authentic self.

CONCEPT STATEMENT:

Imagine the feeling of being completely free - unfiltered, unbothered, truly yourself.

Live up to your own expectations. Make choices that reflect who you are - the paths you follow, and the passions you pursue. Let your authentic self shine through even the smallest choices you make.

Stay on your path. Don’t look to others, because your way is yours alone - shaped by your story, your experiences, your vision. No matter what makes you tick, there’s a piece that reflects it.

You are different. BE DIFFERENT. BE YOU.

WASTE NO TIME. BE YOUR AUTHENTIC SELF.